New state legislation and governors’ executive orders have also dictated the peaks in masks sales. “I kept getting multiple responses that people were just buying the Trump masks because it’s the only way they can get their grandparents or parents to actually wear the masks,” Deutsch told BuzzFeed News.ĭeutsch, 39, said he’s seen consistent sales, but after Trump “does or says something, it just seems like it riles up the troops, so to speak.” Some of the sales, he said, came with an explainer. Hannon Deutsch of Boca Raton pivoted from his custom apparel business in April and has sold more than 1,500 Trump masks on Etsy. One Las Vegas jersey manufacturer transitioned his business to neck-breaker face coverings and is selling a design that lets buyers mask the bottom of their faces with Trump’s face. And with coronavirus cases surging in much of the country, it’s unlikely sales will slow anytime soon. “I sadly cannot sell through my website as I will get brutally smashed to pieces by a lot of customers,” she said, adding, “Sad.”Įtsy encouraged sellers to produce face masks in the early days of the pandemic and bolstered mask sales to $122 million with 2.7 million masks. She usually reserves her Trump merch for eBay and Etsy, while her website features more animal, plaid, and floral prints. Soto said she has sold 1,000 Trump masks to one buyer in Iowa but refused to say who made the purchase. Some sellers expressed concerns about selling Trump swag. “I told my mom to go over there and see if she can embroider ‘Trump.’ And hot dog!” The mother–daughter team (with some help from other family members) has sold more than 1,100 masks since April. “My motto is God, family, country, and Trump,” Hughes-Klucken told BuzzFeed News when asked what prompted her to start making Trump masks.
“I’m like, ‘What the heck is going on?’ I’m selling every five and 10 minutes,” Soto said.
And then last weekend just after Trump spoke at Mount Rushmore - where he claimed to more than 7,000 largely maskless supporters that there was a “merciless campaign to wipe out our history” - it happened again. Days before the president’s June rally in Tulsa, she noticed a “huge surge” in sales. Soto, 40, said she has shipped to every state except Alaska and Vermont, including bulk orders to Iowa and parts of Virginia. “I didn’t know if they’d sell well or not.” “I’ve only had my Trump masks for a month and they took off and are our top seller,” said Leanne Soto, an Etsy seller in Loudoun County, Virginia. Supporters still appear at the president’s rallies maskless, so it’s not clear if the growing number of sales for Trump masks represent a detour from the administration’s foggy disposition on wearing masks or an intentional nod to his presidency.
The president has been criticized for not wearing a mask or advocating Americans wear them in the face of a pandemic that has killed more than 130,000 Americans. Sellers told BuzzFeed News that masks bearing President Donald Trump’s name, idioms, and face are a hit. The stock hit a record high earlier in the after-hours trading session Wednesday before dropping to around $132 per share.WASHINGTON - Face-covering sales have skyrocketed on Etsy, and some of the most popular styles celebrate a man who won’t wear a mask. “While we have limited visibility for the fourth quarter, particularly related to macro trends and consumer spending around Holiday, our third quarter guidance clearly indicates very strong overall performance for 2020." TickerĮtsy stock closed at $135.52 per share, up nearly 4.5% at the end of Wednesday's trading session.
“Events of the last few months have driven dramatic shifts in consumer shopping habits, which we believe will increase the total available market opportunity for Etsy, particularly given our powerful, purpose-focused brand, the agility of our vibrant two-sided marketplace, and our unique competitive advantages,” Silverman said.
#Etsy multipass covid full
Looking ahead, Etsy is not providing new guidance for the full year, but it expects year-over-year growth for its gross merchandise sales to be between roughly $2.2 billion and $2.5 billion, or 80% to 110% for the third quarter, and year-over-year growth for revenue is expected to be between roughly $366 million and $426 million, or 85% to 115%.
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